Body image and Cystic Fibrosis
Design of an information resource exploring body image and Cystic Fibrosis, produced as a one-off magazine (print and digital) for the Cystic Fibrosis Trust.
The Cystic Fibrosis Trust deals with all aspects of Cystic Fibrosis (CF), from working with professionals to provide appropriate clinical care to funding research to develop treatments and cures for CF.
The charity wanted to update their existing information booklet exploring body image issues that people with CF struggle with, whilst offering support and advice. Working closely with the Brand and Design team at the Cystic Fibrosis Trust, I turned the existing information resource into a one-off publication for print and digital.
The design followed the traditional style of fashion magazines, with full bleed imagery, large quotes and bold typography. The use of thought provoking photography and quotes from people living with CF challenges the accepted ideas of beauty seen in mainstream media. A series of social media assets were also created to direct people to the new resource.
